{"id":185,"date":"2026-11-02T20:04:46","date_gmt":"2026-11-02T20:04:46","guid":{"rendered":"https:\/\/beachwaves.shop\/?post_type=product&#038;p=185"},"modified":"2026-11-02T20:04:47","modified_gmt":"2026-11-02T20:04:47","slug":"brb-blonde-purple-shampoo","status":"publish","type":"product","link":"https:\/\/beachwaves.shop\/index.php\/product\/brb-blonde-purple-shampoo\/","title":{"rendered":"BRB Blonde Purple Shampoo"},"content":{"rendered":"<p><strong>What it is<\/strong><\/p>\n<p>BRB Blonde Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, silver, and highlighted hair while delivering intense moisture and bond-repair strengthening\u2014without the dryness of traditional purple shampoos.<\/p>\n<p><strong>Who it&#8217;s for<\/strong><\/p>\n<p>Blonde, platinum, silver, gray, balayage, and color-treated hair needing weekly brass control, hydration, and strength. Works best paired with BRB Blonde Purple Conditioner.<\/p>\n<p><strong>Key benefits<\/strong><\/p>\n<ul>\n<li>Purple pigments neutralize brassiness; use 1\u20132 times weekly or adjust for your tone<\/li>\n<li>Tahitian Monoi Flower + shea butter + HIx\u00ae Alpha Bond Multipliers repair and strengthen while toning<\/li>\n<li>Soft, color-safe result with no ashiness or dryness<\/li>\n<li>Adjustable toning: 3\u20135 minutes for gentle weekly use, 7\u201310 minutes for deeper brass correction<\/li>\n<\/ul>\n<p><strong>How to use<\/strong><\/p>\n<p>Lather into wet hair. Leave on 3\u20135 minutes (light toning) or 7\u201310 minutes (deep brass correction). Rinse well. Follow with BRB Blonde Purple Conditioner for best results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What it is BRB Blonde Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, silver, [&hellip;]<\/p>\n","protected":false},"featured_media":161,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[65],"product_tag":[66,24,36,37,67,68,39,40],"class_list":["post-185","product","type-product","status-publish","has-post-thumbnail","product_cat-shampoo-conditioner","product_tag-clean","product_tag-haircare","product_tag-mcf","product_tag-mobilehaircare","product_tag-shampoo","product_tag-tone","product_tag-webhaircare","product_tag-webshopall-2","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","shipping-taxable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/product\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/comments?post=185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/media\/161"}],"wp:attachment":[{"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/product_brand?post=185"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/product_cat?post=185"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/beachwaves.shop\/index.php\/wp-json\/wp\/v2\/product_tag?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}